PhilosopyEffort can be light-touch and have greater impact than grind. This still means we do the work.
I started out life drawing pictures based on what I observed and am invited to put that observation to use. The language, craft, tools, and norms may vary…but the basics of creating don’t change much.
Opportunity seeks
attunement
Weird flex, but I’ll confess: I felt super effective as an entry-level employee who goofed off just as often as I was in output. I was in creative flow but couldn’t explain where I was in the cycle, or why it mattered. These days, I have a map to help with that.
Moving through multiple states of flow is the work.
A strong muscle doesn’t just get big, it cycles through flexing, relaxation, and recovery. Working the creative process is no different.
Consider a pause
Play, repair, notice. Relaxed attention quickens signals pointing towards what’s important.
Exchange ideas
Welcome friction as adjustments necessary. Face the unknown: seek, learn, explore, and consult with others to get unstuck.
Transform what you know
Get right back to it with focused action. Turn information, ideas, plans, and hunches into something tangible, improved, and useful.
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I began my career in retail catalog production as an assembly line illustrator, eventually growing into concept, content, and layout design for cookbooks and calendars.
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I grew naturally into workflow management. Honestly? ADHD thrives here—Prioritizing a big goal while attuning to changing conditions is satisfying.
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I fell into 3D giftware design and found out starting over could be invigorating. I learned about: visualizing design specs from multiple pov’s, rapid iteration, white label manufacturing, selling at trade shows, and working with overseas vendors.
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My experience spans print and digital—from production to special projects. I DON’T love doing it all, but I sure know what it takes to switch gears.
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I feel most at home in a role that starts with the big picture, zooms down into the dots, then back out to connect them. Here, I lean on my broad experience to assess priorities and delegate to peoples’ strengths.
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I believe in the efficacy of both managing and IC directors (especially when paired together).