My creative philosophy:
Effort can be light-touch and have greater impact than grind.
This still means we do the work.
Moving through multiple states of flow is the work.
A strong muscle doesn’t just get big, it cycles through flexing, relaxation, and recovery. Working the creative process is no different.
⚡︎ Take a pause
⚡︎ Learn what you can
⚡︎ Act on what you learn
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I began my career in retail catalog production as an assembly line illustrator, eventually growing into concept, content, and layout design for cookbooks and calendars.
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I grew naturally into workflow management. Honestly? ADHD thrives here—Prioritizing a big goal while attuning to changing conditions is satisfying.
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I fell into 3D giftware design and found out starting over could be invigorating. I learned about: visualizing design specs from multiple pov’s, rapid iteration, white label manufacturing, selling at trade shows, and working with overseas vendors.
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My experience spans print and digital—from production to special projects. I DON’T love doing it all, but I sure know what it takes to switch gears.
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I feel most at home in a role that starts with the big picture, zooms down into the dots, then back out to connect them. Here, I lean on my broad experience to assess priorities and delegate to peoples’ strengths.
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I believe in the efficacy of both managing and IC directors (especially when paired together).