About me
“Effort can be light-touch and have greater impact than grind. This still means we do the work.”
Opportunity wants attunement
Would you believe I felt super productive as an entry level employee who slacked off as much as I was working. Weird flex, but I’ll confess!
I was in creative flow but couldn’t name it…I didn’t yet have tools to help me identify or explain where I was in any process. Although my work was impactful, it was hard for me to ask for help AND help others to meet me where I was at. These days, I have a map for that.
Consideration is a resting point that helps us receive signals and direction pointing towards what’s important.
Input is a learning moment that calls for facing new questions, researching what you don’t know, and consulting with others to get unstuck.
Output is focused action that transforms information, ideas, and hunches into what’s tangible and useful.
Engaging with this flow is the work.
I’ve started over a lot.
Each new start builds on the last.
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I began my career in retail catalog production as an assembly line illustrator, eventually growing into concept, content, and layout design for cookbooks and calendars.
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I grew naturally into workflow management. Honestly? ADHD thrives here—Prioritizing a big goal while attuning to changing conditions is satisfying.
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I fell into 3D giftware design and found out starting over could be invigorating. I learned about: visualizing design specs from multiple pov’s, rapid iteration, white label manufacturing, selling at trade shows, and working with overseas vendors.
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My experience spans print and digital—from production to special projects. I DON’T love doing it all, but I sure know what it takes to switch gears.
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I feel most at home in a role that starts with the big picture, zooms down into the dots, then back out to connect them. Here, I lean on my broad experience to assess priorities and delegate to peoples’ strengths.
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I believe in the efficacy of both managing and IC directors (especially when paired together).