My creative philosophy:

Effort can be light-touch and have greater impact than grind.

This still means we do the work.

Moving through multiple states of flow is the work.

A strong muscle doesn’t just get big, it cycles through flexing, relaxation, and recovery. Working the creative process is no different.

⚡︎ Take a pause

⚡︎ Learn what you can

⚡︎ Act on what you learn

  • I began my career in retail catalog production as an assembly line illustrator, eventually growing into concept, content, and layout design for cookbooks and calendars.

  • I grew naturally into workflow management. Honestly? ADHD thrives here—Prioritizing a big goal while attuning to changing conditions is satisfying.

  • I fell into 3D giftware design and found out starting over could be invigorating. I learned about: visualizing design specs from multiple pov’s, rapid iteration, white label manufacturing, selling at trade shows, and working with overseas vendors.

  • My experience spans print and digital—from production to special projects. I DON’T love doing it all, but I sure know what it takes to switch gears.

  • I feel most at home in a role that starts with the big picture, zooms down into the dots, then back out to connect them. Here, I lean on my broad experience to assess priorities and delegate to peoples’ strengths.

  • I believe in the efficacy of both managing and IC directors (especially when paired together).

Start again.

Each new start builds on the last.