About me

Effort can be light touch and have greater impact than grind.

This still means we do the work.
— Personal philosophy

Refusal to rest = not receiving clear signs pointing to what’s important.

Refusal to learn = getting stuck and failing to build confidence.

Refusal to act = not changing or applying what we’ve learned.

Engaging with flow is the work.

A perspective shaped by many teachers

  • Illustration

    I began my career in retail catalog production as an assembly line illustrator, eventually growing into conceptual and layout designer for cookbooks and calendars.

  • Workflow

    I grew naturally into workflow management, but wasn’t great at all aspects of the role. I took that as a sign it wasn’t right for me, because I hadn’t yet learned that every natural gift comes with super wobbly spots and room for growth.

  • Manufacturing

    I fell into 3D giftware design and found out starting over could be invigorating. I learned about visualizing design specs from multiple pov’s, rapid iteration, white label manufacturing, trade shows, and working with overseas vendors.

  • Graphic design

    Next up: traditional graphic design. I fell into this, too, cutting my teeth on print and digital—from production to special projects. I DON’T love doing it all, but I sure know what it takes to switch gears.

  • People management

    I landed back into a managing role. Turns out I wasn’t uniquely bad at it…I just needed to practice. I feel most at home in a role that starts with the big picture, zooms down into the dots, then back out to connect them.

  • Team + project lead

    Shifting from a managing director to an IC director has been amazing, allowing me to once again relate as a peer and lead casually by example. I believe in the efficacy of both (especially when paired together).

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