Vim & Petal: What's In A Name?
Some time last year, I had this great chance to step out of my regular role as a Graphic Designer, and dip my toe into naming a product.
is the first gin from Middle West Spirits. It's unique, layered, and unlike any gin I've tried before. The beautiful label was designed by Cole Londeree. You can read the description of Vim & Petal below the pic of MWS's six-toed distillery cat (I'd be remiss not to post a cat pic!) Middle West Spirits is open for tours—$10 a pop, highly recommended.
A unique union of the culinary and distilling worlds, this American style dry gin bursts forth with a pioneering robustness, then falls quietly like the soft red winter wheat at its base. Each full-bodied flavor and enticing note of Vim & Petal brings to life 18 botanicals and the delicate tension between them… to give you character, dimension and a refined versatility.
VIM & PETAL speaks with confidence, but knows when to whisper.
Tasting Notes: Softly sweet aromas of citrus, spice, and saffron. Light body with prominent notes of elderberry and fresh juniper balanced with rare seeds, roots and exotic spices. Finishes clean with floral notes of Sichuan peppercorn and Indonesian cinnamon spice.
Photos courtesy of @middlewestspirits