A Name: Vim & Petal Gin
By far, one of the coolest things I've done in my career is name a GIN! (And a unique gin at that.) Grateful for the opportunity to step outside of my lane when our entire creative studio pitched in on this project.
Tasting Notes: Softly sweet aromas of citrus, spice, and saffron. Light-to-medium body with prominent notes of elderberry and fresh juniper balanced with rare teas, seeds, roots and exotic spices. Finishes clean with floral notes of Sichuan peppercorn and Indonesian cinnamon spice.
The second phase of my career (Giftware Designer) came into my life by chance, and informed the way I see the world. Everything is connected. Everyone's role in work is somehow connected. I worked out of a small garage in the Short North with one Design Director, several freelance designers, and two Sales Reps—drawing up technical specs, communicating with overseas vendors, building seasonal collections, shooting for and laying out catalogs, inspecting samples, comparing prices, wrapping up prototypes, assisting at trade shows on both U.S. coasts, working with private label clients, and traveling to China to meet with manufacturers.
Art Direction for Beautiful Things album by The Wet Darlings. Image shot by video Director Mike Olenick.
Production assistant on the title track music video.
Merch design based on lyrics to the title track.